Inniskillin, Canada's first estate winery, entwines its roots in a new contemporary label

John Keats describes autumn as a “season of mists and mellow fruitfulness,” as harvest imagery and a sense of rebirth and renewal pervade our daily life. The feeling of new beginnings could not be truer this year for Inniskillin, Canada’s first estate winery, as their annual vintage changeover is complemented by the introduction of its first new label in over 15 years.

“Inniskillin’s philosophy has always been founded upon its commitment to producing outstanding wines from premium Canadian grapes. This was reflected in Inniskillin’s first label, dating back to 1974, and it is our goal to maintain this philosophy in the new design.” said Franco Timpano, Director of Marketing, Inniskillin. The vine and grape icon on the new label is an updated interpretation of the original icon retaining the Art Nouveau wood cut style. The icon is embossed and rendered in metallic gold, pewter, and copper to reflect the award winning status of the wines. The Inniskillin logo and icon are staged on a matte black background to intensify the rich metallic rendering of the icon.

Not only does the new label draw on historical designs, but it draws on the history of Inniskillin itself, telling the story of the brand’s early beginnings in producing outstanding wine. The label’s Celtic feel is inspired by Inniskillin’s tie to the Irish regiment, The Inniskilling Fusiliers, where serving member Colonel Cooper was granted crown land where the original winery now sits after the wars of the early 1800s. With Inniskillin’s Irish heritage and the design’s entwined curves, resembling the complexity of a grape vine as it matures, the updated label effectively communicates the brand’s deep roots to its history and the growing of fine wine grapes.

As more new vintages are released beginning in Spring 2013, Inniskillin will reveal its new ultra premium and luxury tiers.